More creative possibilities. One clear direction.
Pucci Gang / 01
Start with a human creative direction
Pucci Gang brings a perfume-led approach to dog shampoo, conditioner and fragrance. Communicating that character online needs a clear visual idea: customers can see the product, but they cannot experience its scent through a screen.
The starting point is human creative direction and the initial human-created visuals. These establish the look, feel and product story. AI extends that direction, with each new execution judged against the same brand standard.
Pucci Gang / 02
Bring more of the range into the picture
AI-assisted production makes it possible to bring additional products into the creative without organising a separate shoot for every variation. Existing visual references give the work a starting point, helping us explore more product combinations and settings within the available budget.
The value is in the finished material. We direct and refine the output, checking product shape, packaging, labels and the overall image against the real product. AI gives us more possibilities to explore; creative judgement decides which are useful enough to carry the brand.
Pucci Gang / 03
UGC-style content, with a clear creative brief
Alongside product imagery, AI-generated UGC-style content gives us another way to explore informal, everyday settings and demonstrate the product story. It brings a different tone to the creative while keeping the initial human direction in place.
This is brand-created content in a creator-style format. It is not presented as a real customer testimonial or evidence of an experience someone has had. The aim is relatable creative that helps people understand the range and gives us more approaches to test.
Pucci Gang / 04
Use Google Ads to learn what earns attention
The advertising work connects the product story with people searching for relevant dog-care products. A/B testing compares alternative messages and approaches, helping us explore what attracts the right interest and what gives people a reason to visit the store.
Campaign insights feed back into the next round of work. We look at search relevance, clicks, purchases and the cost of attracting customers, rather than treating more traffic as the whole result. Testing has a defined question, so a change to the advertising teaches us something useful.
Pucci Gang / 05
Make the spend work alongside the creative
Testing also informs how advertising spend is allocated. The aim is to give promising approaches room to develop and reconsider activity that is not contributing. Decisions need enough evidence, with changes in offers, timing and demand taken into account.
The result is a closer relationship between creative production and campaign learning. AI helps expand the range of material available; Google Ads insights help guide what we develop and where we focus the budget. The work stays under a consistent human creative direction throughout.
WHAT THE APPROACH MAKES POSSIBLE
A broader range of product and UGC-style creative, connected with Google Ads testing and spend decisions. AI expands what can be explored within the budget, with human direction and quality control shaping the finished work.
Human-led creative direction, AI-assisted product and UGC-style visuals, and Google Ads testing for Pucci Gang. Expanding what a distinctive dog-care brand can create and learn within its budget.
SERVICES BEHIND THE WORK
NEXT COLLABORATION
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