Any business knows that an online presence is vital if you want to grow and succeed. Which means that a website is key. The trouble is that a large amount of businesses are not harnessing the true power of their website.

This power comes in the form of blogs. It doesn’t matter if you are small company or a start-up, a blog is a platform that will allow you to share content with your customers and promote your business.

So, with this in mind, we have put together some of the reasons why it is important to ensure that you have a blog on your website.

It drives traffic to your site

Want to increase the number of visitors that your site attracts? Why not see if blogging is the push that you need? Not only are blogs great for boosting your SEO keywords, which we all know is vital for driving traffic, but they are also ideal for sharing on social media.

This means that your content is not only visible when people search for the related keywords on Google, but also to a much wider network when those customers share the blog posts on their own social media pages.

It sets you up as an expert

Creating content that is relevant to your brand is a sure fire way to impress your customers. Not only this, but it portrays you as an expert in the industry, and somewhere that people will want to come to for the latest product or service.

Having a good quality variety of articles on your blog is also likely to draw attention of other companies, giving you the opportunity to post guest blogs, and attract even more customers!

It encourages communication

Have you noticed that the bottom of blogs have a space for comments to be left by the readers? These comments are your customers chance to engage and communicate with you. Encouraging conversations, allowing them to ask questions and for you to answer them. This is important not only to build trust, but also to build a valuable relationship with your customers too.

It showcases your personality

Whilst your website is a great reflection of your brand identity, if you really want to show off the personality of your business, then you may want to step up a blog. This is your chance to show off what your core values and approaches are as a business. You can promote a sense of trust with your customers, and trust is vital for your business to succeed.

So, now you know just why a blog is a great approach to take for your business, perhaps the time has come to see if it could work for you. If you are worried that your writing style isn’t the best, then there are plenty of professional bloggers out there that can take your topic ideas and transform them into a readable blog that your readers will love!