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The importance of Custom Photography in Website Design

January 29th, 2018 Will Amey

Your website is one of the most important things to get right for your business. Not only is it the place that potential customers will head to when they want information on what you can do, but also it is a showcase of your business as a whole.

This means that you need to think carefully about how your website is seen. We all know the saying that images speak louder than words, and when it comes to the imagery on your website, this is even more important.

The two main choices when it comes to images on your website is stock or custom photographs. It is no secret that using stock images is going to be cheaper and less time consuming than custom images. However, this isn’t always the best approach to take.

What makes custom photography the better option and an investment that is worthwhile taking?

It makes sure that you are unique

Imagine how a customer would feel if they saw a variety of websites in the same industry, all using the exact same imagery? They are likely to struggle differentiating between all of their choices and seeing which ones are unique and stand out. If you make the effort to use custom photography, then you are likely to find that you are going to stand out from the crowd.

It shows that you value quality

As a consumer, our main focus is always finding a company that it is going to provide us with the quality that we are looking for. If you use custom photography, then the visitors to your website are likely to see that you are invested into making an effort with your quality and in return that you are likely to provide them with the best service possible.

It allows you to showcase your brand

Do you want to make sure that you communicate your brand identity effectively to your customers? Chances are that you do, after all, this is the way that your customers will recognise you against the others, as well as understand your tone of voice and approach to business. By using custom photography and images on your website, you can make sure that what you are saying is exactly how you want your customers to see you.

As you can see, there are a number of reasons why it pays to invest in custom photography for your business. So why not get in touch with us here at Amey and Co and see what we can do to help you on your quest for the perfect website.

Video Content is King: The Importance of Video Marketing

January 29th, 2018 Will Amey

If you are making an effort to market your business, then you are going to want to make sure that you are moving with the times and making sure that you are keeping in line with your competitors. Digital marketing never stands still, it is always moving and shifting.

This is particularly true when it comes to content. We all know that content is important, not only the quality of what you put together, but also the way that it is delivered.

One of the newest kids on the marketing block is video marketing. So, with this in mind, here at Amey and Co, we have put together our guide to all things video marketing.

Just how popular is video marketing?

Before you start to consider the best ways to try out video marketing, you are going to need to consider just how popular a medium it is. Some of these recent statistics shared by marketing giants Hubspot are likely to help you understand the power of video marketing.

It is thought that by 2019, video content is going to make up as much as 80% of web traffic, which is a considerable amount of people that you can target, not only this, but 90% of customers also state that seeing a product video is likely to help them make a purchasing decision.

Another way that video marketing can help with your online presence is increase the SEO of your site. It will drive people towards your homepage and also enhance your conversion rates too.

As you can see, video marketing is not only popular but it is useful too, so how can you make the most of it?

How to make the most of video marketing

In order to get the best from video marketing, you need to try your best. As a highly visual and audio medium, but of these aspects of your videos needs to be the best it can be. You also need to make sure that your video is as memorable as possible, as a forgettable video is never going to hit the spot. Not only this, but it really pays to keep in with the rest of your brand strategy. Keep your colours, fonts, logos and voice the same in all of your video marketing efforts, as this will ensure that your audience can recognise exactly who you are and what you are able to offer.

One of the best things about video marketing is that it works across all devices, something that you simply cannot achieve as easily with other forms of advertisement and marketing.

So, what are you waiting for? Are you thinking about branching out and trying something different for your business? Alongside your current content marketing efforts, why not try video marketing too? You may be surprised by just what this combination can achieve.

The many uses of Aerial photography

February 13th, 2017 Will Amey

Having the right image can be incredibly powerful. After all a picture, can say a thousand words. As you can expect, here at Amey and Co we are big fans of powerful pictures, which means that we have fully embraced the world of aerial photography.

But what makes aerial photography so awesome and is it more than just a way to get some aerial shots of a landscape?

Capture footage that would otherwise be difficult

One of the biggest benefits to using a drone for aerial photography is that it allows you to capture footage that you simply wouldn’t be able to do on foot. For many years, if this out of bounds video or photo footage needed to be taken, then it would cost a considerable amount of money to send out a helicopter or plane to do so.

In comparison, not only are drones great for videoing or photographing aerial footage, but they are also available at a fraction of the price too.

Ideal for estate agents

Are you an estate agent looking for a way to appeal to prospective sellers over your competitors? If you are then why not see if providing aerial shots of your properties is the USP that you are searching for.

By using aerial photography, you can give prospective buyers a better idea of the size and layout of the property, as well as how big the garden, drive or any other outdoor spaces are.

It isn’t just domestic properties that can benefit from aerial photography, drones can also be used for commercial agents too. They are ideal for big commercial buildings, in particular those that have loading bays or other large spaces that need to be considered prior to being rented or bought.

Perfect for travel brochures

Want to tempt people to come to stay at your resort? Think your hotel will look even more beautiful from up above? Why not use a drone to capture footage that you can use on your website, or as stills in a brochure?

Think of it as a virtual tour of the premises, but one that has received a bit of a 360 upgrade!

Film large outdoor events

If people are not able to get tickets to an event, then aerial photography gives them a chance to really feel like they are there. Drones can be used to fly above open air concerts or sporting events, capturing all of the best moments and replaying them to an audience, who didn’t get the chance to be there in person!

As you can see, there are a number of ways that you can use aerial photography, both in business and in your personal life. Drones are fast becoming a great technological addition to a number of industries and as more and more people realise just how useful they can be, we are sure that they will take off even further!