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The importance of Custom Photography in Website Design

January 29th, 2018 Will Amey

Your website is one of the most important things to get right for your business. Not only is it the place that potential customers will head to when they want information on what you can do, but also it is a showcase of your business as a whole.

This means that you need to think carefully about how your website is seen. We all know the saying that images speak louder than words, and when it comes to the imagery on your website, this is even more important.

The two main choices when it comes to images on your website is stock or custom photographs. It is no secret that using stock images is going to be cheaper and less time consuming than custom images. However, this isn’t always the best approach to take.

What makes custom photography the better option and an investment that is worthwhile taking?

It makes sure that you are unique

Imagine how a customer would feel if they saw a variety of websites in the same industry, all using the exact same imagery? They are likely to struggle differentiating between all of their choices and seeing which ones are unique and stand out. If you make the effort to use custom photography, then you are likely to find that you are going to stand out from the crowd.

It shows that you value quality

As a consumer, our main focus is always finding a company that it is going to provide us with the quality that we are looking for. If you use custom photography, then the visitors to your website are likely to see that you are invested into making an effort with your quality and in return that you are likely to provide them with the best service possible.

It allows you to showcase your brand

Do you want to make sure that you communicate your brand identity effectively to your customers? Chances are that you do, after all, this is the way that your customers will recognise you against the others, as well as understand your tone of voice and approach to business. By using custom photography and images on your website, you can make sure that what you are saying is exactly how you want your customers to see you.

As you can see, there are a number of reasons why it pays to invest in custom photography for your business. So why not get in touch with us here at Amey and Co and see what we can do to help you on your quest for the perfect website.

Video Content is King: The Importance of Video Marketing

January 29th, 2018 Will Amey

If you are making an effort to market your business, then you are going to want to make sure that you are moving with the times and making sure that you are keeping in line with your competitors. Digital marketing never stands still, it is always moving and shifting.

This is particularly true when it comes to content. We all know that content is important, not only the quality of what you put together, but also the way that it is delivered.

One of the newest kids on the marketing block is video marketing. So, with this in mind, here at Amey and Co, we have put together our guide to all things video marketing.

Just how popular is video marketing?

Before you start to consider the best ways to try out video marketing, you are going to need to consider just how popular a medium it is. Some of these recent statistics shared by marketing giants Hubspot are likely to help you understand the power of video marketing.

It is thought that by 2019, video content is going to make up as much as 80% of web traffic, which is a considerable amount of people that you can target, not only this, but 90% of customers also state that seeing a product video is likely to help them make a purchasing decision.

Another way that video marketing can help with your online presence is increase the SEO of your site. It will drive people towards your homepage and also enhance your conversion rates too.

As you can see, video marketing is not only popular but it is useful too, so how can you make the most of it?

How to make the most of video marketing

In order to get the best from video marketing, you need to try your best. As a highly visual and audio medium, but of these aspects of your videos needs to be the best it can be. You also need to make sure that your video is as memorable as possible, as a forgettable video is never going to hit the spot. Not only this, but it really pays to keep in with the rest of your brand strategy. Keep your colours, fonts, logos and voice the same in all of your video marketing efforts, as this will ensure that your audience can recognise exactly who you are and what you are able to offer.

One of the best things about video marketing is that it works across all devices, something that you simply cannot achieve as easily with other forms of advertisement and marketing.

So, what are you waiting for? Are you thinking about branching out and trying something different for your business? Alongside your current content marketing efforts, why not try video marketing too? You may be surprised by just what this combination can achieve.