Social media is great for personal use, it allows you to communicate with your friends and family, sharing some of your adventures. Not only this, but social media is also great for business too. It is the perfect tool to engage with your customers and potential customers, allowing you to promote your brand awareness and online visibility.
There are also other ways that social media can help with your business, including driving more traffic to your website.
But how can it do this? Let’s take a look at the ways that you can drive more traffic to your website from your social media profiles.
Post good quality content
Content marketing is important to any marketing campaign. It not only showcases that you are an expert in what you can offer, but also gives your followers a snippet of information that they can then follow to your site and learn more. It is important that the content that you post is not only eye-catching, particularly if you are short on space, but that you also want it to be relevant and interesting to them too.
Keep it varied
Not only do you want to post lots of content to keep the traffic flowing, but it also makes sense to try and mix it up as a much as you can. There are a variety of different post styles that you can choose from. This includes infographics, videos, photos and maybe even customer testimonials too.
Post the right amount of times
Depending on the social media platform that you use, it can be a hard balancing act to make sure that you post enough, but that you don’t bombard your followers. The amount that you should aim to post depends on the platform that you choose. As Pinterest is a heavily visual platform it is fine to post as many as 5 times a day as this will keep your views up. For Twitter this should be taken down to 3 tweets a day before you lose engagement. For Facebook you should aim for only twice a day, any more than this and you will find that your number of comments decreases and that you see less engagement with your posts.
Keep up multiple channels but change your posts
Working across all the social media platforms is important if you really want to have an impact on the traffic that follow to your website. This will expand your reach and really get your message out there. The trouble is, you may find that the post you make for Twitter, isn’t going to work on Facebook. You need to ensure that your message is consistent, however, that it works for each of the platforms that you plan on using.
Don’t forget the hashtags
Hashtags are a great tool for social media engagement. Which means that you shouldn’t forget to use them. They highlight keywords, they create trends and they give you a bit of exposure too. All things that are achieved simply by popping a symbol in front of your target words.
As you can see, there are a variety of ways that you can use social media to increase your website traffic. Make sure that social media works for you and in no time at all, you will find that you have a good level of traffic coming into your website.
