Video Content is King: The Importance of Video Marketing

If you are making an effort to market your business, then you are going to want to make sure that you are moving with the times and making sure that you are keeping in line with your competitors. Digital marketing never stands still, it is always moving and shifting.

This is particularly true when it comes to content. We all know that content is important, not only the quality of what you put together, but also the way that it is delivered.

One of the newest kids on the marketing block is video marketing. So, with this in mind, here at Amey and Co, we have put together our guide to all things video marketing.

Just how popular is video marketing?

Before you start to consider the best ways to try out video marketing, you are going to need to consider just how popular a medium it is. Some of these recent statistics shared by marketing giants Hubspot are likely to help you understand the power of video marketing.

It is thought that by 2019, video content is going to make up as much as 80% of web traffic, which is a considerable amount of people that you can target, not only this, but 90% of customers also state that seeing a product video is likely to help them make a purchasing decision.

Another way that video marketing can help with your online presence is increase the SEO of your site. It will drive people towards your homepage and also enhance your conversion rates too.

As you can see, video marketing is not only popular but it is useful too, so how can you make the most of it?

How to make the most of video marketing

In order to get the best from video marketing, you need to try your best. As a highly visual and audio medium, but of these aspects of your videos needs to be the best it can be. You also need to make sure that your video is as memorable as possible, as a forgettable video is never going to hit the spot. Not only this, but it really pays to keep in with the rest of your brand strategy. Keep your colours, fonts, logos and voice the same in all of your video marketing efforts, as this will ensure that your audience can recognise exactly who you are and what you are able to offer.

One of the best things about video marketing is that it works across all devices, something that you simply cannot achieve as easily with other forms of advertisement and marketing.

So, what are you waiting for? Are you thinking about branching out and trying something different for your business? Alongside your current content marketing efforts, why not try video marketing too? You may be surprised by just what this combination can achieve.