Freixenet always moved with the times, but as a result of the recent shake up of the sparkling market, especially with the popularity of Prosecco, a new approach was needed to give them more stand-out in this crowded space.
Amey & Co were developed a number of approaches in scamp format. Ideas included strategy based around brand ambassadors and POS cut-through. Black Fridays The concept taken forwards by Diageo. A concept that encouraged consumers to relish the release of the product in a limited fashion. We brought the idea to life across multiple touch-points, from the design and build of a single page website and app, to pub POS, social channel content and digital ads.
As the American concept of Black Friday grew in popularity across Europe, Freixenet decided to roll out the same concept as their approach to the yearly sale.
Want to find out more? Contact Us