Creating a Unified Brand Experience: How Amey & Co Collaborated with Megan’s In-House Team
As Megan’s restaurants continued to thrive in the competitive London dining scene, their in-house brand managers recognized the need for a cohesive, visually compelling identity to match their Mediterranean-inspired cuisine and garden-like ambiance. To achieve this, they enlisted Amey & Co—a creative partner with the strategic insight and design expertise required to translate Megan’s vision into memorable customer experiences.
Defining a Clear Brand Aesthetic
Working closely with Megan’s brand team, Amey & Co immersed themselves in the restaurant’s core values: an approachable neighborhood ethos, fresh flavors, and a lush, welcoming environment. Using these insights, Amey & Co refined the brand’s visual direction, developing a light, botanical-inspired color palette, warm typography, and elegant illustration styles. The result was an aesthetic that balanced sophistication with comfort, reflecting the essence of a sunny, Mediterranean courtyard.
Translating Identity into Tangible Assets
With a defined visual language in place, Amey & Co took the lead on creating a full suite of branded assets. Menus were redesigned to improve clarity and to highlight seasonal specialties, while printed materials—from signage and posters to loyalty cards—featured a consistent style that visually linked each customer touchpoint. Every piece served as a purposeful extension of Megan’s interior design, unifying the on-site atmosphere with the marketing collateral that reached customers before and after their visits.
Digital Branding for a Modern Audience
Understanding that the customer journey often begins online, Amey & Co applied the established brand identity to digital platforms. Social media templates, newsletters, and website graphics were designed to resonate with Megan’s target audience, ensuring that their first impression—whether scrolling through Instagram or browsing the menu online—remained consistent with the in-restaurant experience. This multi-channel approach allowed Megan’s to maintain a cohesive brand presence across all points of interaction.
Adapting to Growth and Change
As Megan’s menu offerings evolved and new locations emerged, Amey & Co continued to refine and refresh the collateral to keep pace. Whether launching a limited-edition dish or promoting a new branch in a different London neighborhood, Amey & Co swiftly adapted designs to maintain brand coherence while reflecting the distinct character of each venue. By doing so, the brand identity grew with Megan’s, staying current and recognizable as the restaurant expanded its loyal following.
A Unified Brand Experience
Amey & Co’s design leadership ensured that Megan’s brand identity spoke with one voice—clear, warm, and visually engaging. From menus to social media posts, every element communicated Megan’s promise of a relaxed, all-day dining haven, rich with Mediterranean flair. In an increasingly crowded hospitality market, this unwavering commitment to design consistency and brand storytelling has helped Megan’s stand out, capture customers’ imaginations, and solidify its reputation as a beloved dining destination across the capital.
