Johnnie Walker Blue Label

Private Bar Sales Toolkit

When the world's number one mixed blend whisky maker joins forces with the engineering giants Porsche Design you expect people to get excited.

We were excited to work alongside Futureproof marketing creating a unique co branded sales kit for Johnnie Walker and Porsche Design.

Amey and Co led the new direction for the second generation sales kit, designed to assist Johnnie Walker employees in selling one of a limited number of private bars.

Using both online and print, a unique co branded guide was created featuring new lifestyle photography and an overall new art direction.

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