Crafting a Distinctive Event Experience: How Amey & Co Brought Netflix’s “Keeping Our Creative Edge” to Life at the Royal Television Society Convention
In an industry defined by innovation, storytelling, and audience engagement, an event’s visual and experiential elements are critical to its success. When Netflix sought to make a memorable impact at the prestigious Royal Television Society (RTS) Convention, they turned to Amey & Co to conceptualize and create a cohesive brand identity that reflected the forward-thinking spirit of the streaming giant. The result was “Keeping Our Creative Edge”—a thoughtfully designed event environment that showcased Netflix’s positive influence on the UK’s creative ecosystem, delighted attendees, and set the stage for insightful conversations about the future of media and entertainment.
A Bold Conceptual Framework
The collaboration began by developing a clear event brand identity—one that both honored the RTS Convention’s esteemed reputation and aligned seamlessly with Netflix’s innovative ethos. Central to this identity was the theme, “Keeping Our Creative Edge.” Amey & Co worked closely with Netflix’s brand team to translate this concept into a visual language that would resonate with a diverse audience of industry professionals, creators, and executives. The event’s brand would serve as a reflection of Netflix’s global reach and its local impact on UK content creation.
Set Design That Inspires
At the heart of the event was a dynamic stage set—an environment designed to inspire reflection and dialogue. Amey & Co’s designers incorporated sleek architectural elements, immersive lighting, and eye-catching graphics that balanced Netflix’s distinctive brand elements with the convention’s prestige. Each detail, from the angled backdrops to the subtle colour gradients, was chosen to support the “Keeping Our Creative Edge” narrative. This environment provided a fitting backdrop for a distinguished lineup of speakers—industry leaders who would share insights into the shifting landscapes of media, production, and distribution.
Showcasing Key Thought Leaders
The event’s speakers were a testament to Netflix’s position at the intersection of global entertainment and cultural influence. Among the notable figures taking the stage were:
- Ted Sarandos, Co-CEO of Netflix: A pivotal figure in the evolution of on-demand entertainment, Sarandos offered a visionary perspective on how Netflix’s innovations have reshaped viewing habits and fueled the UK’s production talent.
- David Beckham, Former Athlete, Football Club Owner, Entrepreneur, and Co-Founder of Studio 99: As a world-renowned sports icon and an evolving force in media production, Beckham brought a unique lens to content creation, the power of global storytelling, and the synergy between sports, entertainment, and entrepreneurship.
- Andy Wilman, Television Producer and Writer: Known for groundbreaking projects that redefine television formats, Wilman shared insights into fostering creativity and innovation in a rapidly shifting broadcast and streaming landscape.
- Richard Osman, Author, Producer, and Television Presenter: With a foot in both traditional television and literary success, Osman provided a nuanced look at how storytelling mediums converge and what that convergence means for future content strategies.
Highlighting the UK Impact
One of Netflix’s key objectives for this event was to highlight its positive influence on the UK’s creative industries. To achieve this, Amey & Co designed branded areas throughout the venue that used visual storytelling—infographics, photography, and bite-sized content pieces—to illustrate how Netflix productions have supported local talent, helped grow regional film hubs, and bolstered the UK’s cultural narrative. These dedicated zones allowed attendees to experience firsthand the tangible benefits of global streaming services investing in local markets, providing a compelling counterpoint to traditional broadcast models.
Comprehensive Event Materials
Amey & Co’s holistic approach ensured that attendees would encounter a cohesive brand experience at every turn. The range of event materials included:
- Brochures and Programmes: Elegantly designed guides outlined schedules, speaker bios, and key discussion points. Each page embodied the event’s aesthetic, ensuring attendees remained immersed in the theme.
- Lanyards and Badges: Often overlooked, these credentials were carefully crafted to align with the overarching visual identity, reinforcing unity and brand recognition among guests.
- Backdrops and Advertising: Thoughtfully placed large-format prints and advertisements guided attendees through the space, driving home key messages and maintaining a consistent thematic presence.
- Stair Graphics and Environmental Branding: Even transitional areas, like staircases and corridors, featured bold graphics, ensuring that attendees remained engaged with the event’s identity at every step.
A Seamless Visual Experience
Achieving visual harmony across a sprawling event environment is no small task. Amey & Co ensured that every element—from print materials to environmental storytelling—felt integral to the brand’s narrative. A carefully chosen color palette, considered typography, and consistent graphic styles created a unified atmosphere that not only reflected Netflix’s global image but also respected the RTS Convention’s sophisticated setting.
Elevating the Conversation
The “Keeping Our Creative Edge” branding and materials did more than simply catch the eye; they set the stage for meaningful dialogue. By designing spaces and print collateral that fostered comfort, curiosity, and reflection, Amey & Co helped spur deeper conversations about the future of media creation and consumption. Attendees were not only informed; they were inspired to examine how content strategies, audience engagement, and creative production would evolve.
A Lasting Impression
Amey & Co’s work for Netflix at the Royal Television Society Convention stands as a powerful example of how strategic design, integrated branding, and cohesive storytelling can shape an event’s legacy. Through immersive set design, richly branded environments, and thoughtfully crafted materials, “Keeping Our Creative Edge” transcended traditional event experiences, reinforcing Netflix’s commitment to empowering creative communities and influencing the trajectory of the UK’s media landscape.
Ultimately, the success of the event was measured not only by its visual impact but by the lasting impressions it left on attendees—from marquee speakers like Ted Sarandos and David Beckham to the broader creative community. The powerful combination of design, conversation, and inspiration ensured that the RTS Convention would remain an influential moment in the ongoing story of how global streaming platforms and local talent combine to keep our creative edge sharp.
