Salinity Solutions is a UK-based water treatment company that provides cost-effective and innovative solutions for industrial water treatment. They approached Amey & Co to design and develop a new website that would effectively showcase their services and expertise.
Goals and Objectives: The primary goal of the project was to create a modern, user-friendly website that would attract potential clients and provide them with comprehensive information about the company’s services. The website needed to have a clean and professional design, with easy navigation and a clear hierarchy of information. It was also important that the website be responsive and optimized for search engines to ensure maximum visibility.
Process: The first step in the project was to understand Salinity Solutions’ business and their target audience. After conducting research and analyzing their competitors’ websites, Amey & Co developed a detailed plan for the website’s structure, layout, and functionality.
Amey & Co began by creating a wireframe of the website to define the key sections and the flow of information. Once the wireframe was approved, Amey & Co moved on to designing the visual elements,. Amey & Co worked closely with Salinity Solutions to ensure that the design aligned with their branding and messaging.
Next, Amey & Co developed the website’s content, focusing on clear and concise language that effectively communicated the company’s services and expertise. Amey & Co also optimized the website’s copy and metadata for search engines to improve its ranking.
The website was built using WordPress, with a custom theme and plugins to ensure optimal performance and security. The website features a custom responsive design, allowing it to be easily accessed on desktops, tablets, and mobile devices.
Results: The new website has provided a significant increase in website traffic and lead generation. The website’s improved design and functionality have resulted in a more engaging user experience, leading to longer site visits and a lower bounce rate.
The website has also improved the company’s visibility and search engine ranking, with the website appearing on the first page of Google search results for key industry keywords.
Conclusion: The new website has been a significant asset for Salinity Solutions, improving their online presence and generating new business opportunities. The clean and modern design, user-friendly navigation, and optimized content have contributed to a more effective online presence for the company.
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