Netflix & Grill. A celebration, made unmistakable.
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An occasion worth bringing together
Netflix & Grill was an event at 180 Strand celebrating the success of Netflix in the UK. The brief called for a visual identity that could connect the invitation with the experience of being there.
We created all of the event’s brand materials, including the invitations and branding. The work gave the celebration a shared visual direction across its different touchpoints.
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From the invitation to the venue
The invitations introduced the event before guests arrived. As part of the wider suite of materials, they needed to establish the same identity people would encounter at the venue.
Developing the materials together helped the communication feel like part of one occasion. The creative direction carried from the first introduction through to the physical branding.
Netflix & Grill / 03
A recognisable identity in the room
The event imagery shows the Netflix & Grill identity brought into the venue, with illuminated branding, a prominent DJ setting and graphic displays celebrating Netflix’s UK presence.
These applications gave the occasion a recognisable visual centre. The work connected the event’s own character with the established Netflix brand, within the atmosphere of 180 Strand.
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The brand in the details
The smaller touchpoints mattered alongside the larger displays. Branded food wrapping and photo-strip presentation show how the identity reached into the guest experience.
Seen together, the materials illustrate the breadth of the brief: an event identity needs to work at different scales and in different contexts, while continuing to feel like the same celebration.
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A complete visual expression of the occasion
Our contribution was the full suite of brand materials, invitations and event branding. The result was a connected visual expression for a celebration of Netflix’s success in the UK.
This was a design and branding brief. The work demonstrates how a clear creative direction can carry across communications, the venue and the details guests interact with throughout an event.
WHAT THE WORK DELIVERED
A complete suite of invitations, event branding and brand materials for Netflix & Grill at 180 Strand.
Invitations, event branding and a full suite of brand materials for Netflix & Grill at 180 Strand, celebrating Netflix’s success in the UK.
SERVICES BEHIND THE WORK
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