A global voice. A coherent event experience.
Netflix X RTS Convention / 01
The ambition
Netflix’s presence at the Royal Television Society Convention needed to communicate a clear story: its role in the UK’s creative industries and its commitment to the people making film and television. The audience included industry leaders, creators and executives, so the setting had to feel considered, relevant and recognisably Netflix.
Working with Netflix’s brand team, we translated “Keeping Our Creative Edge” into an event identity that could carry that message throughout the venue. The brief connected strategic storytelling with the practical demands of a live, high-profile event.
Netflix X RTS Convention / 02
One idea, across the whole experience
We developed a visual language that balanced Netflix’s identity with the context of the convention. Colour, typography, graphics and spatial treatments were considered together, giving everything from the stage backdrop to a printed programme a shared point of reference.
The stage set brought that identity into the centre of the event. Architectural forms, lighting and large-format graphics supported a programme featuring Ted Sarandos, David Beckham, Andy Wilman and Richard Osman. The design gave the conversations a coherent setting while keeping the speakers and their stories in focus.
Netflix X RTS Convention / 03
Making the UK story tangible
Beyond the stage, branded areas explained Netflix’s contribution to the UK creative economy. Photography, infographics and concise messages brought together stories about talent, production and regional film-making.
Environmental branding extended into the spaces between sessions. Backdrops, stair graphics and signage made the event feel connected as attendees moved through the venue, turning an overall theme into a sequence of recognisable encounters.
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From concept to the final detail
We carried the identity through brochures, programmes, advertising, lanyards, badges and other attendee materials. Information design mattered as much as visual impact: each item needed to do its job clearly while reinforcing the wider event.
Delivery required close coordination with multiple Netflix teams and flexibility around tight timings. Consistent artwork and responsive handling of changes helped maintain a common standard across a broad range of outputs.
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The value of a creative partner
This project brought strategy, design and delivery together around one communication goal. Netflix’s feedback highlighted both the quality of the finished materials and the patience and flexibility behind them.
That combination is central to how we work as a growth partner: understand the business context, build a clear creative idea and take responsibility for making it work across the places a brand meets its audience.
WHAT THE WORK DELIVERED
A complete event identity delivered across stage design, environmental graphics and attendee materials, with positive client feedback on the creative quality and responsiveness of the collaboration.
Bringing Netflix’s “Keeping Our Creative Edge” to life at the Royal Television Society Convention through connected creative direction, event branding and production.
SERVICES BEHIND THE WORK
“All the materials looked fantastic and contributed to a positive atmosphere that presented Netflix as a (humble) industry leader. We know this was an enormous lift with extremely tight timelines, so in addition to the end results, we also really appreciate all your patience and flexibility while managing requests from multiple Netflix teams simultaneously.”
NEXT COLLABORATION
Megan’s Restaurants ↗
