Smokin Bar and Restaurant
Smokin Bar and Restaurant Launch & Design
Transforming a Leeds Nightlife Gem: How Amey & Co Ignited a Western-Inspired Bar Experience
"A hidden bar space in Leeds needed a complete overhaul to become a go-to nightlife destination. The brief asked for an authentic yet luxurious take on the Western and American ‘Smokin’ culture, aiming to captivate patrons the moment they stepped inside. From establishing an immersive brand environment to updating menus and orchestrating marketing campaigns, Amey & Co was entrusted with creating a buzzing hotspot that would remain relevant long after its launch."
Our Approach
1. Venue Design & Branding
Amey & Co transformed the interiors by weaving in rich, rugged tones paired with vintage-inspired décor. The result was a lush, high-end saloon atmosphere featuring custom bar signage, tactile materials, and iconic Western accents. Every design choice—from light fixtures to seating arrangements—reinforced the brand’s thematic core, guaranteeing guests felt instantly transported to an upscale frontier hideaway.
2. Evolving Menu Creations
To keep customers engaged, Amey & Co developed and regularly refreshed menu designs that showcased cocktails, craft beers, spirits, and signature dishes. This ongoing evolution ensured that each seasonal offering not only tempted taste buds but also complemented the venue’s overarching Western narrative.
3. Digital Campaigns & Promotions
A robust digital marketing strategy amplified the venue’s reach across social media platforms and online channels. By producing attention-grabbing visuals, geo-targeted ads, and event-specific banners, Amey & Co consistently drove new patrons to the bar while keeping loyal customers excited. A blend of influencer partnerships, email newsletters, and strategic print advertising ensured the venue’s story reached the right audience at the right time, solidifying its status as a staple in Leeds’ thriving hospitality scene.
The Impact
Thanks to Amey & Co’s cohesive approach—encompassing venue design, menu development, digital outreach, and ongoing brand strategy—the bar has become one of Leeds’ most sought-after nightlife destinations. Patrons praise its immersive ambiance, distinctive Western flair, and ever-evolving offerings. The venue’s momentum continues to grow, proof that design innovation, strategic marketing, and a commitment to brand authenticity can transform any overlooked space into a local legend.
Sector
- Bar
- Restaurant
Expertise
- Creative Direction
- Event Branding
- Ongoing Creative Support
- Venue Design
"Thanks to Amey & Co’s cohesive approach—encompassing venue design, menu development, digital outreach, and ongoing brand strategy—the bar has become one of Leeds’ most sought-after nightlife destinations. Patrons praise its immersive ambiance, distinctive Western flair, and ever-evolving offerings. The venue’s momentum continues to grow, proof that design innovation, strategic marketing, and a commitment to brand authenticity can transform any overlooked space into a local legend."
