Google Ads management & PPC campaigns
Google Ads focused on reaching people ready to buy or enquire, improving conversion and getting more from your advertising spend. We connect targeting, creative and landing pages around profitable growth.
Email us about google ads ↗POSSIBILITIES FOR YOUR BUSINESS
Better enquiries. More orders. Customers coming back. Explore the opportunities below as examples of what we could develop for your business.
A local service account attracts searches outside its area, job seekers or people looking for free advice.
Review search terms and location settings, separate the services and exclude clearly unsuitable intent.
A more relevant use of spend, measured against qualified enquiries.
Someone searching for one specific service has to find it again after clicking.
Match the advert to a focused page with the service, relevant work, practical answers and a clear next step.
A shorter route from the search to an informed enquiry.
Calls and clicks are counted, but nobody records which enquiries become worthwhile work.
Review conversion definitions and connect campaign reporting with the sales outcomes your team records.
Assess the cost of a suitable opportunity, rather than optimising for any response.
We research commercial searches, review competing offers and organise campaigns around your services, products and locations. Search-term reviews and exclusions help focus the budget on relevant visitors.
The advert and landing page need to work together. We sharpen the offer, show relevant evidence and remove avoidable friction on the route to purchase or enquiry. AI can help us prepare copy and creative variations faster for review and testing.
For ecommerce, we review return on ad spend (ROAS) alongside margin, returns and acquisition costs. For service businesses, we look at qualified enquiries and won work. We use those outcomes to guide budget and campaign changes.
We test clear questions about the searches, message and page, then build on the evidence. Targets reflect your margins and sales cycle: a strong ROAS for one business may be insufficient for another.
Yes. We review its history and tracking before making changes. Your business retains ownership of the account and data.
Advertising spend and our work are agreed separately. We set the management scope around the account and the support required.
No. Demand, competition, budget, the offer and the website all affect results. We agree what to measure and use the evidence to guide changes.
RELATED WORK
Pucci Gang connects Google Ads testing and spend insights with creative development. Oxford Brush Company demonstrates commerce and Pinterest retargeting results.
CONNECTED EXPERTISE
