From no online store to a seven-figure online business.
The Oxford Brush Company / 01
Starting with the store
The Oxford Brush Company had the products, but no online store. We built the e-commerce platform that brought the range online, creating a place for customers to discover, understand and buy the products.
The work became an ongoing growth relationship. Store development, photography, content and marketing were considered together, connecting the first impression with the purchase and the customer relationship that follows.
The Oxford Brush Company / 02
Making the products relevant
We shot the product photography, giving the online store a consistent visual language and helping customers understand the materials, details and uses of the range. The photography carried through into the wider marketing, creating continuity between the store and its campaigns.
UGC added another perspective: products shown in use, with the everyday context that makes a specialist brush feel relevant. Together, considered photography and more informal content helped bring the range into customers’ lives.
The Oxford Brush Company / 03
Six-figure revenue through email
Email marketing became a substantial part of the online business, generating six-figure revenue. We developed campaigns that brought products, photography and relevant messages together, giving customers reasons to revisit the store and discover more of the range.
The wider online business reached seven figures. Email contributed to that story alongside the store, content and ongoing improvements to the shopping experience. The value came from connecting these activities through an ongoing understanding of the business.
The Oxford Brush Company / 04
Reviews that support discovery
We introduced review flows and review management into the customer journey, helping the business collect and manage feedback after purchase. This made customer experience part of the ongoing marketing activity.
The review work supported a stronger Google Shopping presence. Bringing feedback and review management into the process helped the business make more of customer trust alongside the other improvements to the online offer.
The Oxford Brush Company / 05
Helping customers find what belongs together
Bundling and cross-selling brought a more deliberate approach to online merchandising. Related products could be considered together, giving customers a clearer route to a useful combination rather than leaving every item to sell in isolation.
This connected the details of the shopping experience with the wider growth ambition: present the range well, make relevant recommendations and keep improving the path to purchase.
The Oxford Brush Company / 06
8.05× ROAS from Pinterest retargeting
Pinterest retargeting campaigns connected with Klaviyo delivered an 8.05× return on ad spend. This added a further performance-marketing contribution to the wider store, content and email activity.
ROAS measures attributed revenue against advertising spend. The result relates to the Pinterest retargeting campaigns, rather than the profitability or performance of every marketing channel.
The Oxford Brush Company / 07
An ongoing creative growth partnership
This is what a creative growth partnership looks like in practice: building the store, creating its photography, making products relevant through UGC, developing email campaigns and improving the customer journey through reviews and merchandising.
The business reached seven-figure online revenue, with six figures reported through email marketing. Our work contributed alongside the products, operations and wider marketing. The story brings together creative work and commercial contribution, with each part supporting the next.
OUR CONTRIBUTION & REPORTED RESULTS
Store development, original photography and ongoing email marketing for a business reporting seven-figure online revenue.
Building The Oxford Brush Company’s online business through e-commerce, original photography, UGC, email marketing and a more connected customer journey.
The revenue figures describe business and email-channel totals, not an isolated uplift caused by our work. The 8.05× ROAS figure relates to Pinterest retargeting and measures attributed revenue against ad spend, not profit. Reporting dates and attribution windows are not specified here.
SERVICES BEHIND THE WORK
NEXT COLLABORATION
The Oxford Shirt Company ↗
