A clear direction. Strong foundations for growth.
The Oxford Shirt Company / 01
Giving the brand a clear direction
The Oxford Shirt Company needed a connected direction for its online presence and marketing. We created the Oxford Shirt Company logo and brought creative direction and commerce together, establishing foundations that could support the brand as it grew.
We considered the identity of the brand across the customer journey, from how collections are presented to how campaigns communicate. The aim was to create a recognisable experience that could carry through the store, inbox and social channels.
The Oxford Shirt Company / 02
Building the online store
We delivered the full online store build, giving the business a platform for presenting its range and trading online. The store brought the creative direction into the shopping experience, connecting the brand with the practical needs of browsing and buying.
The website also became the destination for the wider marketing. Email, sales campaigns and social activity could point customers towards a consistent online experience, with a clear foundation for future development.
The Oxford Shirt Company / 03
A weekly connection with customers
Weekly email marketing gave the business a regular way to stay in touch with its customers. Creative direction carried into the inbox, bringing product stories and commercial messages together in a consistent voice.
This regular rhythm made email part of the ongoing brand relationship. It created space for different priorities across the range while keeping the communications connected to the online store.
The Oxford Shirt Company / 04
Sales campaigns with a consistent identity
We developed sales campaigns as part of the wider marketing activity, bringing clear messages and creative direction to promotional moments. The campaign work connected the offer with the brand, keeping the presentation consistent across its online communications.
The store, email activity and campaign creative worked together. This gave the business a clearer way to bring its commercial priorities to customers without each channel feeling like a separate conversation.
The Oxford Shirt Company / 05
A social strategy across platforms
A full social strategy extended the direction across multiple platforms. We considered how the brand should show up across those channels, with a coherent approach that could support both ongoing visibility and specific campaigns.
The strategy connected social activity with the wider online presence. Rather than treating each platform as an isolated task, we brought the content and messaging back to the same brand foundations.
The Oxford Shirt Company / 06
Strong growth, with foundations in place
The partnership supported substantial brand growth, with a clear direction and a stronger online foundation in place. A full store build, ongoing creative direction and consistent marketing gave the business a connected way to develop its presence.
The contribution extends beyond the launch of a website. Weekly emails, sales campaigns and social strategy keep the brand active and relevant, with the creative and commercial work moving in the same direction.
WHAT THE WORK DELIVERED
Substantial brand growth supported by a clear creative direction, a full online store and connected marketing across email, sales campaigns and social platforms.
Logo design, a full online store build and ongoing creative direction for The Oxford Shirt Company, connecting weekly emails, sales campaigns and a social strategy across platforms.
SERVICES BEHIND THE WORK
WEBSITE DESIGN & ECOMMERCE
From first impression
to the finer details.
A complete online store, connecting the creative direction with collection discovery and the product detail that helps customers choose.
NEXT COLLABORATION
Padel People ↗
