Email marketing, Klaviyo & customer retention
Bring customers back with compelling campaigns and automated email journeys. We build the follow-up that helps turn the attention you have already earned into repeat orders and a more valuable customer relationship.
Email us about email & retention ↗POSSIBILITIES FOR YOUR BUSINESS
Better enquiries. More orders. Customers coming back. Explore the opportunities below as examples of what we could develop for your business.
Someone buys from you, then hears nothing until the next sale.
Create helpful post-purchase emails, followed by a relevant product suggestion or replenishment reminder where the product suits it.
Give customers a reason to return; review second purchases and time between orders.
A new subscriber receives a discount code, or a shopper leaves a basket, with little useful follow-up.
Build welcome and basket journeys that explain the products, answer questions and make returning easy.
Make more of the interest already earned through search, social, referrals and advertising.
Sales depend on someone finding time to create the next email or pay for another advert.
Add behaviour-based flows alongside planned campaigns, with relevant triggers, timing and stop rules.
Consistent follow-up between campaigns, assessed against repeat sales, margin and unsubscribes.
You have invested in earning their interest and first purchase. Welcome, basket, post-purchase and win-back journeys create more chances to turn that relationship into sales, alongside your regular campaigns.
We map the customer journey, write and design the emails, set the triggers and test the experience. Relevant follow-up continues when the qualifying action happens, without someone having to prepare each message by hand.
Different campaigns deserve different treatments. We use design and template variations to keep the emails relevant to the product and message, with AI helping us explore ideas and prepare variations faster. You approve the finished work.
We review repeat orders, customer value and email-attributed revenue alongside margin and unsubscribes. The opportunity depends on your audience and starting point; we look for meaningful improvements rather than assuming every tracked order is an extra sale.
Yes. The work can be a focused update to templates and flows, support for your team, or ongoing campaign management.
We need your product priorities, offers and feedback. We agree one approval process and a delivery schedule at the start; we handle the agreed planning, creative and setup.
We scope the work around your existing setup, campaign frequency and the journeys required. An initial project and ongoing management can be quoted separately.
AUTOMATED CUSTOMER JOURNEYS
You have already invested in getting someone to discover your business. Useful follow-up can make more of that relationship without paying for every return visit. A flow sends agreed messages when a customer takes an action or reaches a relevant point in their buying journey.
A person subscribes
Introduce the brand, help them choose a product and answer a common buying question.
Support a considered first purchase.
An identified shopper leaves without buying
Remind them what they chose, answer delivery or product questions and link back to their basket. Stop reminders after purchase.
Recover interest without defaulting to a discount.
A customer places an order
Share useful setup or care advice, then suggest a genuinely relevant companion product.
Help the first purchase lead to a useful longer relationship.
A consumable may be running low
Time a reminder around the likely use of that product, adjusting it with purchase data.
Make repeat ordering convenient.
A previous buyer has not returned for a suitable period
Reintroduce a relevant range or new arrival, with a reason to revisit based on what they bought.
Reconnect with customers who already know the business.
A requested item becomes available
Notify the people who asked to hear about that product and take them straight to it.
Follow up demand that could not be met at the time.
AN EXAMPLE FOR A CONSUMABLE PRODUCT
Timing follows the product and buying pattern. We agree the messages, eligible audiences and approval process, then test the journey before launch.
We map the triggers, write and design the emails, set the conditions and check the customer experience. We then review performance, product changes and overlapping sends so the follow-up stays relevant.
Flows can follow up eligible customers arriving through search, referrals, social or paid advertising. They support sales through your existing audience, but still need a good offer and customer interest. We assess repeat orders, margin and unsubscribes alongside email-attributed revenue.
We can build new flows as a defined project, improve existing journeys or manage them alongside your regular campaigns.
RELATED WORK
Oxford Brush Company shows ongoing retail campaigns and customer journeys. Padel People shows signup acquisition and contact organisation as venues open.
CONNECTED EXPERTISE
