A growing brand. A connected player community.
Padel People / 01
Creating the brand and its online home
Our work with Padel People began with brand creation and the website, establishing a clear identity and an online foundation for the business. The brand needed to work as the network grew, connecting individual venues with a shared identity.
The website brought the offer online and gave people a route into the community. Brand and digital experience were developed as parts of the same challenge: helping a growing business introduce itself and connect with players.
Padel People / 02
Building audiences as sites open
Digital email acquisition became part of the approach to new site openings. Alongside the brand and website, it gave the business a way to collect interest and build an audience as its physical presence expanded.
This connected local interest with the wider marketing activity, making the contact database a practical part of supporting new venues.
Padel People / 03
Organised automatically. Segmented for relevance.
We connected email acquisition with automated cataloguing and segmentation, so contacts could be organised as they entered the system. The process created a more useful foundation for communicating with different groups of players.
Automation supported the handling of the data, while segmentation helped the business keep communications relevant as its audience and locations grew.
Padel People / 04
212% month-on-month growth in sign-ups
Padel People reported a 212% month-on-month increase in sign-ups during the work. This is a sign-up measure, distinct from bookings, revenue or retained players.
Brand creation, the website and automated audience organisation provided connected foundations for that growth, helping Padel People build its community as new sites opened.
OUR CONTRIBUTION & REPORTED RESULTS
Brand creation, a website and automated email acquisition and segmentation, alongside a reported 212% month-on-month increase in sign-ups.
Brand creation, website development and digital email acquisition for Padel People, with automated contact organisation and segmentation as new sites open.
This is a reported change in sign-ups, not bookings or revenue. The comparison months and underlying signup counts are not specified here, and the figure does not isolate the effect of any one part of the work.
SERVICES BEHIND THE WORK
BRAND IDENTITY
For the players.
A brand of their own.
The original Padel People identity, shown separately from the photography: the wordmark and its compact PP symbol.
WEBSITE DESIGN & BUILD
The identity, brought to life online.
Watch the website in motion: from the homepage and club discovery to venue information, email sign-up and the mobile experience.
Explore the full website ↗NEXT COLLABORATION
Pucci Gang ↗
