Brand & packaging / AMEY & CO
Three Monkeys: taking a seasonal idea to market.
A World Cup beer from Beer Monkey Brew Co, developed within a distinctive brand world and brought to life through labels and pump clips.
A new release with a familiar character
Beer Monkey Brew Co, based in Skipton, Yorkshire, brought us the concept for Three Monkeys World Cup Beer. It was a new expression of a brand we had already helped develop across packaging, illustration, social content and advertising.
The brief was focused: create labels and pump clips for the release, carrying the new idea into the places customers would discover and choose the beer.
Developing the idea together
Working closely with Beer Monkey, we explored two creative concepts and helped bring the selected direction to market. The existing illustration-led identity gave the new release a recognisable starting point while leaving room for its own personality.
That balance is useful for a growing product business. Each launch can offer something fresh without asking customers to learn an entirely new brand.
Design that carries forward
The work illustrates the value of an ongoing creative relationship: familiarity with the business and its visual language helps a focused brief move from idea to finished application.
Three Monkeys became another expression of the wider Beer Monkey identity, connecting a timely release with the character customers could recognise across the range.
Project story originally published in June 2018.