A website is your “shop window”, so make sure that it is the best display possible

How often have you been drawn into a shop simply down to the window display? The chances are that this has happened plenty of times to you, just showing the power of first impressions.

This is great for high street stores, but what about those who are online? Ecommerce sites should always think of their website as a virtual shop window, these pages, in particular your home page, are responsible for creating a great first impression and attracting customer to see what you have in stock.

So, just like a window display, it is important to make sure that your website looks its best and attracts as many people as possible to see what you have to offer.

To help you to make the most of your virtual display, we have put together our tips for making the most of your website.

Update your website regularly

One of the biggest mistakes that a business can make with their window displays is not changing the stock regularly. This stops the display becoming static and stale. This is true for websites too.

The main aim is to attract new customers of course, but you will also want to make sure that your repeat customers don’t get bored of the content and visuals that you have.

By updating and changing both your images and text on a regular basis, you can make sure that people see you as a dynamic business, that has plenty to say. Not only this but you may also find that your ranking on Google improves too.

Have a timely display

The best way to think about this is by how window displays are themed by particular events and seasons. Valentines Day, Easter, even things such as the Olympics. By embracing what is timely, you can create a window display that is relevant and more likely to appeal.

You can adopt the same approach for your website. By making some small, cosmetic changes to your website during particular time of the year, you can change up the way it looks and maybe even draw in some new visitors too.

Always think about your own market

Any good marketing campaign should be tailored to meet the needs and interests of your target market. The same is true for your virtual window display. The type of homepage that you have will really depend on your business, and who you want to appeal.

When deciding how your website will appear, think not only about your own values, but also those of your customers too. Are they looking for something elegant and beautiful, or do they want a website that can simply deliver? By keeping this in mind, you can make sure that your site appeals.

Stand out from the crowd

Whilst it is vital that you appeal to your target market, this doesn’t mean that you have to blend in with all the other companies out there offering the same as you. In fact, why don’t you instead be brave and stand out from the crowd.

Embrace what it is that makes you different to the rest, and make sure that your customers can tell the difference too. That way, they are more likely to pick your display, over other companies.

Want to create a website to rival some of the best window displays out there? Come to us here at Amey and Co and find out how an experienced graphic design company can help to make the most of your website, and attract some brand new customers into your online store.