← All insights Creative & commerce / AMEY & CO Photography that helps a brand make its case. Original imagery can show the people, products and experiences behind a business. Planning it alongside the website makes it more useful. Show what customers need to understand A photograph should earn its place on a website. It […]
← All insights Content & performance / AMEY & CO Give video a clear role in your marketing. A film becomes more useful when its message, format and destination are considered together. Choose the job before the format Video can introduce a brand, demonstrate a product, document an experience or explain something that is hard […]
← All insights Studio / AMEY & CO Space to think. Close enough to collaborate. Our original “shed of solitude” story captured something that remains central to our approach: good creative work needs focused attention. Why the setting mattered In our original article, we described a studio near Faringdon, away from the distractions of a […]
← All insights Performance marketing / AMEY & CO Turn social attention into useful website visits. Relevant content, a clear destination and meaningful measurement make social activity part of a connected customer journey. Give people a reason to continue A social post should offer something relevant to its audience: an idea, a useful explanation, a […]
← All insights Brand & websites / AMEY & CO A distinctive website starts with a clear business. The strongest websites make a brand recognisable while helping visitors find what they need. Start with what makes you worth choosing Before deciding how a website should look, establish what it needs to communicate. Who is it […]
← All insights Websites & growth / AMEY & CO What to expect from a website partner. A useful website relationship brings together design judgement, practical delivery and an understanding of the business behind the brief. Understanding before execution A website partner should ask about your audience, offer and commercial priorities. That context helps identify […]
← All insights Content & search / AMEY & CO Build an insights section people have a reason to read. Useful articles can demonstrate expertise and introduce the right people to a business. The starting point is what you know that your audience needs. Answer questions from the real work Client conversations, project decisions and […]
← All insights Creative & performance / AMEY & CO Short video. One clear idea. A concise film can demonstrate a product, introduce an event or show the work behind a brand. The message needs to survive the edit. Choose one thing to communicate Start with the reason someone should watch. A short video has […]
← All insights Photography & film / AMEY & CO Aerial imagery with a reason to be there. A view from above can explain scale, setting and relationships that are difficult to communicate from ground level. Show what the wider view adds Aerial photography is useful when the view explains something. A property’s grounds, the […]
← All insights Commerce & websites / AMEY & CO Your homepage is a shop window. Give it a job. A strong first impression should lead somewhere useful: into the range, the story or the next step in a customer’s decision. Show the offer clearly A shop window introduces what is inside. An e-commerce homepage […]
← All insights Brand strategy / AMEY & CO Build the brand foundations before the business gets busy. Early design decisions can give a new business a clear identity and a practical basis for the communications that follow. Start with recognition and meaning A logo needs to represent a business clearly, but it is only […]